FRANCHISE WITH
CONFIDENCE, GROW
WITH AARON’S.
FRANCHISE WITH
CONFIDENCE, GROW
WITH AARON’S.
70 YEARS OF PROVEN SUCCESS
AND WE’RE STILL GROWING.
70 YEARS OF PROVEN SUCCESS
AND WE’RE STILL GROWING.
Aaron’s becoming the most recognized name in rent to own was intentional. We earned it one customer, one community, one market at a time. Our track record is the foundation everything we build next is standing on.
For over seven decades, Aaron’s has been the trusted name millions of customers turn to when they need quality furniture, electronics, and appliances without the barriers of traditional retail and traditional financing. We’ve built our reputation on making ownership accessible through flexible payment options, exceptional customer service, and an “Own It” approach that puts people first.
Now, franchise opportunities are available again. When you open your first store, you are stepping into a legacy that’s already working, in a market that’s still growing. The infrastructure is built. The brand is proven. The timing is right.
We built 70 years of trust for one, simple reason. We built it so you could build on top of it.
Every system, every distribution center, every showroom standard, every technology investment Aaron’s has made over seven decades exists for one reason: to give our franchise partners an unfair advantage from day one. You inherit the credibility. You build the future.
Since 1955, Aaron’s is built to last and now we are built to scale.
Aaron's rise as a leading rent-to-own brand was intentional — built one customer, one community, one market at a time. For over 70 years, we've earned trust by making furniture, electronics, and appliances accessible through flexible payments, strong service, and a people-first "Own It" approach.
Franchise opportunities are open again. You're stepping into a proven brand with built infrastructure in a growing market — ready from day one.
We built this legacy so you can build on it. Every system and investment is designed to give franchise partners an immediate advantage.
Since 1955, Aaron's is built to last—and now built to scale.
I’ve been an Aaron’s franchisee for 22 years and during that time have also been a franchisee of four other systems. Aaron’s has been the best franchise in my portfolio and is the reason I look forward to adding additional locations in the near future. The Aaron’s business model has the strongest economics of all the franchisees I’ve been a part of and the reason it’s also been the largest part of my portfolio over time. While no franchise is perfect Aaron’s has been the best decision I made and looking forward to many years to come.
- Spencer Smith, Cortez, CO
I’ve been an Aaron’s franchisee for over 22 years. The Aaron’s business model has the strongest economics of all the franchisees I’ve been a part of and is the best franchise in my portfolio.
- Spencer Smith,
Cortez, CO
WHY AARON’S?
WHY AARON’S?
WHY THE SAVVIEST CHOOSE AARON’S
In a category full of competitors, Aaron’s stands alone in brand recognition, operational infrastructure, and the proven ability to scale. Here’s what you get when you build with the best. Simply put, we built the category.
BRAND HERITAGE - Trust that is only earned with seven decades of service.
Aaron’s was founded in 1955 with a simple belief: every customer deserves access to quality goods, regardless of credit history. You open the door with instant credibility and a customer base that already knows and trusts the sign on the building.
SCALE & MARKET DEPTH - More Stores. More Centers. More Markets.
With over 1,100 locations backed by a strategically placed network of distribution centers, Aaron’s has built something competitors can’t match: true operational depth. It’s more than store count, it’s about how efficiently we serve every single one of them. As a franchisee, that infrastructure is yours from day one.
TECHNOLOGY & SYSTEMS - Proprietary, Enterprise-Grade Tools. Owner Dashboard Simplicity.
Running multiple locations without the right systems is chaos. Aaron’s has invested heavily in proprietary technology that manages agreements, automates renewal workflows, tracks inventory in real time, and gives you portfolio-wide visibility.
“Of all the Rent-To-Own companies, Aaron’s is by far the best. Aaron’s e-commerce platform is light years ahead of the competition which is exactly what our customer is looking for in this highly competitive business.”
- Paul Morgan, Mid Atlantic Wolf Pack
“Of all the Rent-To-Own companies, Aaron’s is by far the best. Aaron’s e-commerce platform is light years ahead of the competition which is exactly what our customer is looking for in this highly competitive business.”
- Paul Morgan,
Mid Atlantic Wolf Pack
STORE EXPERIENCE & DESIGN - Showrooms That Shatter Every Expectation.
Walk into an Aaron’s and you won’t find a cluttered warehouse or a transactional floor that changes every afternoon. You’ll find a true retail showroom that is beautifully merchandised, thoughtfully designed, and built to make every customer feel like they belong.
MORE THAN A FRANCHISE. A PLATFORM FOR WEALTH.
At Aaron’s the plan is based on support and execution. We’ve built a complete franchise infrastructure that starts from day one and is with you the entire time. From site selection support to ongoing field coaching and everything in between, the Aaron’s Franchise System is designed to help serious owners build serious businesses.
The reason I chose Aaron’s then—and why I remain committed today—comes down to the mission. At Aaron’s, our purpose is to improve the lives of our customers. We serve families who are often told “no” by traditional retailers and lenders. Aaron’s finds a way to say “yes.” That mission is powerful. It’s meaningful work to provide access to furniture, appliances, electronics, and technology that help families create stable, comfortable homes.
One of the key reasons for that success has been the strength of the Aaron’s franchise team. The support is strong, collaborative, and solutions-oriented. When challenges arise, we work together. There is a shared commitment to solving problems, serving customers better, continuously improving the program, and focusing on growth. That partnership mindset has made a tremendous difference over the years.
- Todd Wilkins, Fairway Leasing
The reason I chose Aaron’s comes down to the mission. At Aaron’s, our purpose is to improve the lives of our customers. We serve families often told “no” by traditional retailers and lenders — Aaron’s finds a way to say “yes.”
One key reason for that success has been the strength of the Aaron’s franchise team. The support is strong, collaborative, and solutions oriented. When challenges arise, we work together, with a shared commitment to solving problems, serving customers better, and focusing on growth.
- Todd Wilkins,
Fairway Leasing
Inventory Purchasing
Marketing Support
Real Estate
TRAINING
It starts before you open your very first store, from training for our franchisees to training the store staff. Our training team is there for you throughout your franchise journey.
Training
OPS
HOW AARON’S SUPPORTS YOU:
HOW AARON’S SUPPORTS YOU:
REAL ESTATE
We support you from Site Selection, to Lease negotiations, through Layout & Design all the way until your Buildout is complete.
INVENTORY PURCHASING
Access Aaron’s purchasing power and Order Products directly through Aaron’s Fulfillment Centers or use 3rd party vendors to support your needs.
MARKETING SUPPORT
Whether it is a local marketing event for your store or monthly flyers to social media posts our marketing team is there to support your needs.
Technology
TECHNOLOGY
From our homegrown proprietary POS built just for Aaron’s to our fully integrated E-commerce platform – technology is at the forefront of what we do and you will have full support for all your tech needs.
OPS
Our operations support is second to none! We have a team of tenured consultants who will start working with you and your team from the day you join the Aaron’s family.
WHY YOU’RE PERFECT FOR AARON’S
WHY YOU’RE PERFECT FOR AARON’S
The rent-to-own industry rewards operators who understand one fundamental truth: this business is built on relationships and repeatability. The best multi-unit franchisees don’t manage stores — they run systems, cultivate trust in their communities, and treat every customer as a recurring revenue opportunity. They think in lifetime customer value, not single transactions.
Core Traits
Financially Fluent - Reads a P&L like a playbook. Tracks revenue-per-agreement, renewal rates, and collection efficiency as closely as top-line sales.
Community Rooted - Understands their customer demographic intimately. Lives or works in the markets they serve and builds loyalty through presence, not just promotions.
Culture Builder - Low employee turnover is a KPI, not an accident. Recruits for attitude, trains for skill, and holds managers accountable to clear performance benchmarks. Builds on the greatest brand in Rent to Own.
Systems Thinker - Leverages established, repeatable processes for staffing, collections, and customer onboarding. Scales without chaos because the playbook travels with the brand. Committed to executing the franchisors proven systems.
Collections Confident - Approaches collections empathetically but consistently. Understands that retention and recovery are profit centers — not just loss mitigation.
Growth Oriented - Thinks in territories, not just storefronts. Actively reinvests profits and pursues expansion with a structured timeline and capital discipline.
Ideal Background
● 5+ Years in Multi-Unit
● Strong Leadership Skills
● Ownership/Equity Experience
We are looking for the right people to join our team. If you have the experience and drive, we can teach you the rent to own model.
The rent-to-own industry rewards operators who understand one fundamental truth: this business is built on relationships and repeatability. The best multi-unit franchisees think in lifetime customer value, not single transactions.
Core Traits
Financially Fluent - Reads a P&L like a playbook. Tracks revenue-per-agreement, renewal rates, and collection efficiency as closely as top-line sales.
Community Rooted - Understands their customer demographic intimately. Lives or works in the markets they serve and builds loyalty through presence, not just promotions.
Culture Builder - Low employee turnover is a KPI, not an accident. Recruits for attitude, trains for skill, and holds managers accountable to clear performance benchmarks. Builds on the greatest brand in Rent to Own.
Systems Thinker - Leverages established, repeatable processes for staffing, collections, and customer onboarding. Scales without chaos because the playbook travels with the brand. Committed to executing the franchisors proven systems.
Collections Confident - Approaches collections empathetically but consistently. Understands that retention and recovery are profit centers — not just loss mitigation.
Growth Oriented - Thinks in territories, not just storefronts. Actively reinvests profits and pursues expansion with a structured timeline and capital discipline.
Ideal Background
● 5+ Years in Multi-Unit
● Strong Leadership Skills
● Ownership/Equity Experience
We are looking for the right people to join our team. If you have the experience and drive, we can teach you the rent to own model.
5 SIMPLE STEPS TO START!
Discover
Submit
5 SIMPLE STEPS
TO START!
Plan
Grow
Launch
SUBMIT
Submit Form and Learn More – Receive the FDD.
DISCOVER
Discovery Day (Meet our Team) – Talk to some Franchisees.
PLAN
Create a business plan – Carve out Territory – Join the Aaron’s Family.
LAUNCH
Location Secured and Lease Signed, Buildout Complete – Grand Opening of your store.
GROW
New Customer Growth – Start Seeding Additional Markets through E-commerce – Open Additional Aaron’s stores.
AVAILABLE MARKETS
COMMUNITY FOCUSED
For the past 25 years, my family and I have proudly been franchisees. We are truly family-owned and operated in every sense of the word. I was kid fresh out of college when I decided to join my parents on this journey. My dad had previously worked for a competitor and was recruited by another franchisee to join Aaron’s and become part of what he believed was a winning team.
We packed up, drove south from Canada, met with the franchise leadership team, and took a leap of faith by launching into three markets. Twenty-five years later, we’re still all in. Aaron’s isn’t just what we do — it’s who we are. We can’t imagine doing anything else.
Aaron’s has always stood behind its franchisees — committed to our welfare, invested in our growth, and supportive through every season of the business. That partnership has meant everything to our family.
What makes us most proud isn’t just the business growth — it’s the impact. The difference we’ve made in the lives of our employees, our customers, and the communities we serve means everything to us. One highlight was partnering with Boys & Girls Club of Harrisburg to renovate a space that continues to serve local kids and families.
At the end of the day, what I’m most proud of is the work we do every single day to positively impact people’s lives.
- Farzad Irani, KFJ Corp.
For the past 25 years, my family and I have proudly been franchisees — truly family-owned and operated. Aaron’s has always stood behind its franchisees — committed to our welfare, invested in our growth, and supportive through every season. That partnership has meant everything to our family.
What makes us most proud isn’t just the business growth — it’s the impact. The difference we’ve made in the lives of our employees, customers, and communities’ means everything to us, including partnering with Boys & Girls Club of Harrisburg.
At the end of the day, what I’m most proud of is the work we do every single day to positively impact people’s lives. Aaron’s isn’t just what we do — it’s who we are.
- Farzad Irani,
KFJ Corp.
What are the initial investment costs to open an Aaron’s franchise?
The total investment cost to open an Aaron’s is $307,170 to $837,975. This includes our initial franchise fee of $35,000. A detailed breakdown of costs can be found in our Franchise Disclosure Document (FDD).
What kind of support will I receive as a franchisee?
As a franchisee, you’ll receive full training before opening and ongoing support from our corporate team. This includes training on operations, marketing, staff management, technology, and customer service. We provide tools to help drive your success, including marketing resources, operational best practices, and ongoing communication.
Do I need prior experience in the rent to own industry to become a franchisee?
No, in fact very few of our franchise owners had any experience in the rent to own industry before joining Aaron’s. Our comprehensive training programs will teach you everything you need to know to operate your franchise successfully. We look for franchisees who are passionate about the brand, committed to customer service, and have strong business acumen.
How long is the franchise agreement?
Our standard franchise agreement is for 10 years, with options for renewal. We offer long-term partnerships and want to ensure that you have the support and resources you need for sustained growth and success.
Is there a minimum number of locations I need to open?
We offer both single-unit and multi-unit franchise opportunities. Some franchisees choose to open one store initially, while others invest in multiple locations to grow their territory. The choice depends on your business goals, and we are happy to discuss options with you.
What are the ongoing fees for franchisees?
Franchisees pay a royalty fee, which is 6% of gross sales. Detailed information on fees can be found in the Franchise Disclosure Document (FDD).
How long does it take to open an Aaron’s franchise?
The timeline to open your franchise can vary depending on factors such as location, construction, and permitting. On average, it takes approximately 6 to 12 months from signing the franchise agreement to opening your doors. Our team will guide you through the process every step of the way to ensure a smooth opening.
How can I get started?
To get started, fill out our franchise inquiry form, and our franchise development team will be in touch with you. We’ll schedule a meeting to discuss the franchise opportunity, answer any questions, and provide you with more information about the next steps.
What are the financial requirements?
Single Unit - $750K Minimum Net Worth and $350K Liquid for single unit entry
Multi-Unit- $1M+ Net Worth and $500K Liquid for multi-unit development.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
-
The total investment cost to open an Aaron’s is $307,170 to $837,975. This includes our initial franchise fee of $35,000. A detailed breakdown of costs can be found in our Franchise Disclosure Document (FDD).
-
As a franchisee, you’ll receive full training before opening and ongoing support from our corporate team. This includes training on operations, marketing, staff management, technology, and customer service. We provide tools to help drive your success, including marketing resources, operational best practices, and ongoing communication.
-
No, in fact very few of our franchise owners had any experience in the rent to own industry before joining Aaron’s. Our comprehensive training programs will teach you everything you need to know to operate your franchise successfully. We look for franchisees who are passionate about the brand, committed to customer service, and have strong business acumen.
-
Our standard franchise agreement is for 10 years, with options for renewal. We offer long-term partnerships and want to ensure that you have the support and resources you need for sustained growth and success.
-
We offer both single-unit and multi-unit franchise opportunities. Some franchisees choose to open one store initially, while others invest in multiple locations to grow their territory. The choice depends on your business goals, and we are happy to discuss options with you.
-
Franchisees pay a royalty fee, which is 6% of gross sales. Detailed information on fees can be found in the Franchise Disclosure Document (FDD).
-
The timeline to open your franchise can vary depending on factors such as location, construction, and permitting. On average, it takes approximately 6 to 12 months from signing the franchise agreement to opening your doors. Our team will guide you through the process every step of the way to ensure a smooth opening.
-
To get started, fill out our franchise inquiry form, and our franchise development team will be in touch with you. We’ll schedule a meeting to discuss the franchise opportunity, answer any questions, and provide you with more information about the next steps.
-
Single Unit - $750K Minimum Net Worth and $350K Liquid for single unit entry
Multi-Unit- $1M+ Net Worth and $500K Liquid for multi-unit development.
JOIN OUR WINNING TEAM
JOIN OUR WINNING TEAM
Aaron's, LLC, 400 Galleria Parkway SE, Suite 300, Atlanta, GA 30339. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. U.S. residents: Please note that the states of California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin regulate the offer and sale of franchises. If you are a resident of one of these states, or seeking a franchise in one of these states, we will not offer you a franchise unless and until we have qualified for an exemption, or have complied with applicable pre-sale registration and disclosure requirements in your state.
New York residents: This website is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York, which does not constitute approval by the Department of Law.
